Disney’s CEO, Bob Iger, teamed up with Michelle Obama to announce a new health initiative that will affect Disney advertising as well as Disney parks. Due to the sobering statistic that 1 in 3 children are either overweight or obese, the Walt Disney Company will ban many of the junk food ads from all programming and advertising (Reuters) as well as junk food in the parks.
Mark DiMassimo, CEO of DIGO, agreed that Disney was making the right moves since “childhood obesity is really a large problem.” While others hypothesize that this may be a marketing ploy, everyone agrees that Disney is making a smart move. (CNBC)
In addition to the effect this plan will have on advertising, it will cause major changes in the parks as well. The main aim is at the children’s meal choices. Disney Parks already have healthier choices for children’s meals, such as grapes and carrots instead of fries, but they will be taking it a step further. In fact, the new projected caloric content of a children’s meal will be under 600 calories, a recipe for a healthy caloric intake while children are eating in the parks. Sodium in kid’s meals will be reduced by 25% as well.