In China, English is the language of international competition. All state employees younger than 40 are required to master at least 1,000 English phrases, and all schools teach English in kindergarten. Disney Publishing has been heavily involved in this initiative its ‘Disney English’ global brand encompasses licensed language learning products sold at retail around the world and 31 language learning centers in China.
On the flip side, teaching Mandarin in the U.S. school system has also become a major movement within the last year.
Now, Disney Publishing will increase its presence in the digital learning space with its first language learning product a read-along app based on the international teaching method Diglot Weave.
The inaugural app, “Learn Chinese: Toy Story 3,” available for iPad for $4.99, is now available in the U.S., China, Australia and 25 additional countries throughout Europe and Asia. A Diglot Weave story is told partially in the native language of the learner and partially in the language being taught. As the learner’s understanding progresses, an increasing proportion of the story is told in the foreign language until the reader is experiencing the story entirely in that foreign language.
The app features: Professional bilingual narration across all levels; music and sound effects; pronunciation of individual words available at a tap; audio and visual translations of individual words; and voice recording to practice and compare pronunciation with the narrator.